PRIVACY POLICY
Ballards ⚖ Apothecary is committed to protecting your privacy as a customer or visitor to our site or other affiliated social media pages. Please take the time to review this notice which explains what information we collect about you, how we use it, and your rights. Ballards ⚖ Apothecary Ltd (“we” or “us”) is the data controller of the personal data collected via or in connection with www.ballardsapothecary.co.uk and any associated App or social media site.
⚖ What personal data do we collect about you?
We collect personal data from you when you provide it to us directly and through your use of the Site. This information may include:
Information you provide to us when you use our Site (e.g. your name, contact details, gender, product reviews, and any information which you add to your account profile);
Transaction and billing information, if you make any purchases from us or using our Site (e.g. credit/debit card details and delivery information);
Records of your interactions with us (e.g. if you contact the Ballards ⚖ team or interact with us on social media);
Information you provide us when you enter a competition or participate in a survey;
Information collected automatically, using cookies and other tracking technologies (e.g. which pages you viewed and whether you clicked on a link in one of our email updates). We may also collect information about the device you use to access our Site; and other information necessary to provide the Site, for example we may access your location if you give us your consent.
⚖ What do we use this personal data for?
Depending on how you use our Site, your interactions with us, and the permissions you give us, the purposes for which we use your personal data include:
To fulfil your order and maintain your online account.
To manage and respond to any queries or complaints to the Ballards ⚖ team.
To personalise the Site to you and show you content we think you will be most interested in, based on your account information, your purchase history and your browsing activity.
To improve and maintain the Site, and monitor its usage.
For market research, e.g. we may contact you for feedback about our products.
To send you marketing messages and show you targeted advertising, where we have your consent or are otherwise permitted to do so.
For security purposes, to investigate fraud and where necessary to protect ourselves and third parties.
To comply with our legal and regulatory obligations.
⚖ We rely on the following legal basis, under data protection law, to process your personal data:
Because the processing is necessary to perform a contract with you, or take steps prior to entering into a contract with you (e.g. where you have made a purchase with us, we use your personal data to process the payment and fulfil your order).
Because we have obtained your consent (e.g. where you contact us with a query, where you add optional information to your account profile, or if you consent to receive marketing from us).
Because it is in our legitimate interests as an e-commerce provider to maintain and promote our services. We are always seeking to understand more about you, the customer in order to offer the best products and customer experience. We use information about you to tailor your view of the Site, to make it more interesting and relevant in respect of the products and offers on view.
⚖ Marketing
We love to communicate with our customers and so, depending on your marketing preferences, we may use your personal data to send you marketing messages by email, phone or post. Some of these messages may be tailored to you, based on your previous browsing or purchase activity, and other information we hold about you.
If you no longer want to receive marketing communications from us (or would like to opt back in!), you can change your preferences at any time by contacting us via the given email address, or updating your settings in your account. If you unsubscribe from marketing, please note we may still contact you with service messages from time to time (e.g. order and delivery confirmations, and information about your legal rights).
You may also see ads for our Site on third party websites, including on social media. These ads may be tailored to you using cookies (which track your web activity, so enable us to serve ads to customers who have visited our Site). Where you see an ad on social media, this may because we have engaged the social network to show ads to our customers, or users who match the demographic profile of our customers. In some cases, this may involve sharing your email address with the social network. If you no longer want to see tailored ads you can change your cookie and privacy settings on your browser and these third party websites.
⚖ Who do we share this personal data with?
With other companies in our group of companies, as necessary to operate the Site.
With our suppliers and service providers working for us, e.g. payment processors and delivery companies.
With our professional and legal advisors.
With third parties engaged in fraud prevention and detection.
With law enforcement or other governmental authorities, e.g. to report a fraud or in response to a lawful request.
In the event that we sell any business assets, the personal data of our customers may be disclosed to a potential buyer. In this event, we will make reasonable attempts to ensure the buyer will be bound by the terms of this Privacy Policy. Otherwise where we have your consent or are otherwise legally permitted to do so.
⚖ Storage and Retention
We use service providers based around the world. Consequently, your personal data may be processed in countries outside of Europe, including in countries where you may have fewer legal rights in respect of your data than you do under local law. If we transfer personal data outside the European Economic Area we will, as required by applicable law, ensure that your privacy rights are adequately protected by appropriate safeguards, in particular the EU’s standard contractual clauses.
We will keep your personal data for as long as we need it for the purposes set out above, and so this period will vary depending on your interactions with us. For example, where you have made a purchase with us, we will keep a record of your purchase for the period necessary for invoicing, tax and warranty purposes. We may also keep a record of correspondence with you (for example if you have made a complaint about a product) for as long as is necessary to protect us from a legal claim. Where we no longer have a need to keep your information, we will delete it. Please note that where you unsubscribe from our marketing communications, we will keep a record of your email address to ensure we do not send you marketing emails in future.
⚖ Security
This Site ensures that data is encrypted when leaving the Site. This process involves the converting of information or data into a code to prevent unauthorised access. This Site follows this process and employs secure methods to ensure the protection of all credit and debit card transactions. Encryption methods such as SSL are utilised to protect customer data when in transit to and from this Site over a secure communications channel.
Whilst we do everything within our power to ensure that personal data is protected at all times from our Site, we cannot guarantee the security and integrity of the information that has been transmitted to our Site.
⚖ Children
Our Site is not intended for, and should not be used by, children under the age of 18. We do not knowingly collect personal data from children under 18.
⚖ Cookies
Our website uses cookies, as almost all websites do, to help provide you with the best experience we can. Cookies are small text files that are placed on your computer or mobile phone when you browse websites.
Our cookies help us:
Make our website work as you would expect
Save you having to login every time you visit the site
Remember your settings during and between visits
Improve the speed/security of the site
Allow you to share pages with social networks like Facebook and Instagram
Continuously improve our website for you
Make our marketing more efficient (ultimately helping us to offer the service we do at the price we do).
We do not use cookies to:
Collect any personally identifiable information (without your express permission)
Collect any sensitive information (without your express permission)
Pass personally identifiable data to third parties (without your express permission).
Granting us permission to use cookies
If the settings on your software that you are using to view this website (your browser) are adjusted to accept cookies we take this, and your continued use of our website, to mean that you are fine with this. Should you wish to remove or not use cookies from our site you can, however doing so will likely mean that our site will not work as you would expect.
Our cookies
We use cookies to make our website work including:
Making our shopping basket and checkout work
Determining if you are logged in or not
Remembering your search settings
Remembering if you have accepted our terms and conditions
Showing you which pages you have recently visited
Allowing you to add reviews to our site
Remembering if we have already asked you certain questions (e.g. you declined to use our app or take our survey).
There is no way to prevent these cookies being set other than to not use our site.
Social Website Cookies
So you can easily “Like” or share our content on the likes of Facebook Twitter and Instagram, we have included sharing buttons on our site.
Cookies can be set by: Facebook, Twitter, Instagram etc..
The privacy implications on this will vary from social network to social network and will be dependent on the privacy settings you have chosen on these networks.
Anonymous Visitor Statistics Cookies
We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn’t working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our website. These so called “analytics” programs also tell us if, on an anonymous basis, how people reached this site (e.g. from a search engine) and whether they have been here before helping us to put more money into developing our services for you instead of marketing spend.
Advertising Cookies
Cookies are widely used in online advertising. Neither us, advertisers or our advertising partners can gain personally identifiable information from these cookies. We only work with advertising partners who work to accepted privacy standards.
You can learn more about online advertising at
http://www.youronlinechoices.com . You can opt-out of almost all advertising cookies at http://www.youronlinechoices.com/uk/your-ad-choices http://optout.aboutads.info although we would prefer that you didn’t as ultimately adverts help keep much of the internet free. It is also worth noting that opting out of advertising cookies will not mean you won’t see adverts, just simply that they won’t be tailored to you any longer.
You can opt-out from tailored advertising by above links. We also work with other third parties, which you can opt-out in any email you receive from them.
Re-marketing Cookies
You may notice that sometimes after visiting a site you see increased numbers of adverts from the site you visited. This is because advertisers, including ourselves pay for these adverts. The technology to do this is made possible by cookies and as such we may place a so called “re-marketing cookie” during your visit. We use these adverts to offer special offers etc. to encourage you to come back to our site. Don’t worry we are unable to proactively reach out to you as the whole process is entirely anonymised. You can opt out of these cookies at anytime as explained above.
Turning Cookies Off
You can usually switch cookies off by adjusting your browser settings to stop it from accepting cookies. Doing so however will likely limit the functionality of our’s and a large proportion of the world’s websites as cookies are a standard part of most modern websites.
⚖ Your rights
You have certain rights in respect of your personal data, including the right to access, portability, correct, and request the erasure of your personal data:
Right to information – meaning you have to right to know whether your Personal Data is being processed; what data is gathered, from where it is obtained and why and by whom it is processed.
Right to access – meaning you have the right to access the data collected from/about you. This includes your right to request and obtain a copy of your Personal Data gathered.
Right to rectification – meaning you have the right to request rectification or erasure of your Personal Data that is inaccurate or incomplete.
Right to erasure – meaning in certain circumstances you can request for your Personal Data to be erased from our records.
Right to restrict processing – meaning where certain conditions apply, you have the right to restrict the Processing of your Personal Data.
Right to object to processing – meaning in certain cases you have the right to object to Processing of your Personal Data, for example in the case of direct marketing.
Right to object to automated Processing – meaning you have the right to object to automated Processing, including profiling; and not to be subject to a decision based solely on automated Processing. This right you can exercise whenever there is an outcome of the profiling that produces legal effects concerning or significantly affecting you.
Right to data portability – you have the right to obtain your Personal Data in a machine-readable format or if it is feasible, as a direct transfer from one Processor to another.
Right to lodge a complaint – in the event that we refuse your request under the Rights of Access, we will provide you with a reason as to why. If you are not satisfied with the way your request has been handled please contact us.
Right to withdraw consent – you have the right withdraw any given consent for Processing of your Personal Data.
We will comply with any requests to exercise your rights in accordance with applicable law. Please be aware, however, that there are a number of limitations to these rights, and there may be circumstances where we are not able to comply with your request. To make any requests regarding your personal data, or if you have any questions or concerns regarding your personal data, you should contact us using the details below. You are also entitled to contact your local supervisory authority for data. protection.
Ballards ⚖ Team